Do you have a Personal Brand?

Welcome back, dear readers!

In today’s exploration of personal branding, we delve into the pivotal question, “Do you possess a personal brand?”

Reflecting briefly on our previous discussion, we recognized a personal brand as a distinctive identity that distinguishes you in a sea of commonalities, even among those who might share your name.

With that recap behind us, let’s pivot to the heart of today’s conversation about personal branding. How does your name fare in the realm of uniqueness? Are you navigating the crowded waters of being a ‘John Smith,’ or do you stand out more distinctly, akin to a Gary Vaynerchuk? For those with widely shared names, crafting a personal brand around it might seem like an uphill battle. However, if you’re more uniquely named, akin to Gary Vaynerchuk, the path to personal branding using your own name appears more feasible.

A critical aspect to ponder is how individuals, who may never cross paths with you in person, can still recognize and connect with you. Is there a moniker, self-assigned or bestowed by others, that captures your essence uniquely? If such a name not only marks your identity but also allows people to find and distinguish you in the digital expanse with a simple Google search, you’ve successfully carved out a personal brand.

Let me share my personal journey. My name is Jeremy Bray, and despite my active online presence, a Google search of my name might not lead you directly to me, overshadowed perhaps by an Australian cricket player with greater public renown. Yet, when I search for my digital alias, pcnerd37, the results overflow with references uniquely mine. This nickname, cultivated over many years, has blossomed into my personal brand. It not only elicits chuckles at gatherings but stands as a testament to effective SEO and marketing strategy, marking my unique spot on the internet. Pcnerd37 is more than a handle; it’s a beacon for my work and a potent tool for marketing my projects.

Comments

4 responses to “Do you have a Personal Brand?”

  1. Larry M Avatar
    Larry M

    Great read Jeremy! I the “ConnectedGeek” enjoyed it!

  2. Chris Norman Avatar
    Chris Norman

    Welp, voters in Colorado elected these morons.  What a shame. I hope Texas doesn’t do this, but it’s highly unlikely they would. We don’t elect a lot of Democrat Party officials here.

    This is the difference – in black and white – and for some reason people let their class envy (which is stoked by the Dems) get in the way of common sense.

    What a stupid law – and shouldn’t the federal government regulate interstate commerce?  This is specifically a state’s rights issue – in that the state doesn’t have the right to do this.

  3. Jason Lancaster Avatar
    Jason Lancaster

    People are missing the point of Amazon’s move I think. It’s not about Colorado’s legislature inhibiting commerce – it’s about closing a loophole that gives out-of-state retailers an unfair advantage over local business.

    Amazon.com can’t make nearly as much money if they have to play by the same rules as the local guys. They need to discourage other states from following New York, Rhode Island, North Carolina, and now Colorado if they want to keep making $300-$400 million in quarterly profits.

    I don’t like needless government interference any more than the next guy, but Amazon.com terminated my status as an affiliate because they wanted to send a political message. That’s complete and total BS, and I think Colorado residents should boycott Amazon.com immediately.

  4. AstroNerdBoy Avatar
    AstroNerdBoy

    @Jason — “People are missing the point of Amazon’s move I think. It’s not about Colorado’s legislature inhibiting commerce – it’s about closing a loophole that gives out-of-state retailers an unfair advantage over local business.  ”

    Do you honestly think this is going to make me or others shop at some overpriced local store when I can still order stuff from Amazon or some OTHER online retailer?  I don’t have to go through someone’s affiliate link to get to Amazon.  In fact, I intend to continue to direct traffic to Amazon’s site even though I won’t get paid anymore simply to protest this progressive agenda that demands more and more taxes because by gum, we fat politicains can’t get enough of other people’s money!  In this down economy, I’ve had to do with less as I make 50% less than I did a year ago.  As such, I’ve had to make cuts in spending.  For Governments, it is all about finding new ways to hose people.

    “I think Colorado residents should boycott Amazon.com immediately.”

    And I think I will do even less shopping of local stores and do more online shopping if at all possible.

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