Its been a long time since I have done any sort of state of the website post (probably a couple of years), so I thought I would give you guys a bit of a peak of what is going on and some of the things that are coming up in the near future.
Before I start talking about the big changes that are coming soon, I want to talk a little bit about why changes are happening.
As some of you are aware, the traffic on Global Geek News is a tiny fraction of what it once was largely thanks to the lack of search engine love that we used to have. Traffic hasn’t been this slow in years and now the average month sees around 17,000 views. While I haven’t crunched the numbers, revenue is down significantly as well.
Between the continually dropping traffic and revenue numbers, I’ve spent the past few months contemplating just abandoning the site and moving on to other ventures. However, I thought I would give things one last shot and see if I could bring some life back into the site. If things don’t improve than at least I knew that I gave it my best and I will either sell or abandon the site. If things get better, than I will start putting more of my time and effort into it similar to how I once did when things were growing like crazy.
So what am I doing to breathe some life into Global Geek News?
The first thing I am doing is trying to appease the search engine gods by making a huge effort to improve my SEO. In the past week, I have killed around 900 dead links on Global Geek News. I’ve also started an effort to go back through all the old posts (nearly 3000 of them) to add the ‘nofollow’ tag to links wherever it should apply since this is not something I have ever done and I’m told its really important for good search engine rankings. And that is why you may have seen some changes already happening on Global Geek News besides the increase in number of posts over the last month or so.
What are those changes you may have noticed? Due to the restrictions of my current wordpress theme, I couldn’t do ‘nofollow’ links on the image ads that I have had on the right sidebar, top banner and a couple of other places for the last couple of years. Now that I know how how bad that can be for SEO, I have removed all the image ads on Global Geek News for the near future. You may or may not have even known they were there depending on your ad blocker usage but some people have noticed the rather drastic change.
Speaking of the WordPress theme we use, while it has served me well for several years, it is old, tired and no longer supported so I have decided it is time for a change. I have begun the process of trying out some new website designs for Global Geek News and while I don’t have a definite date for the launch of a new design, my goal is to launch it by the first of the year if not sooner. I’ve narrowed my options down a bit but I still have a lot more testing to do before I pick a final design and then get it ready to go live. However, the new design won’t become a real priority until I have made a lot more progress on the SEO front which is consuming a lot of my free hours already.
I think that pretty much catches you guys up to date on most of the stuff going on right now. After the new year, I will be ramping up my social media efforts but until the new design is live, its not very high on the priority list beyond the same efforts I have been doing for years.