I am back with another post on a company that presented at the TechCrunch50. This time, I am talking about Ashton Kutcher’s new project, Blah Girls.
Blah girls is essentially a short cartoon featuring three funny girls talking about the latest Hollywood gossip in an entertaining way. The cartoon is aimed at teenage girls that are interested in Hollywood gossip. The cartoon is an embeddable video that can be posted anywhere, but since the advertising is built into the video, they can still make money on the video views even without user having to visit the Blah Girls site. The site as some interesting although probably not exciting features including unique responses to comments based on the tone of the comment. If you leave the comment “You Suck!” you will get a rude response in return, but if you leave a positive response, you will see a positive response in a short video from one of the blah girls in return. Kutcher said new responses will be uploaded every week so that they will stay fresh and you don’t have as much of a chance of getting the same response more than once.
While I will admit to laughing at the cartoon, I’m not sure it is going to be as big as Ashton hopes, even though whenever he touches something, it tends to do very well. Short, new videos every week is good, but given the pace at which new stories break in Hollywood, you will likely end up with stale news that is a very small part of what is really going on. Another problem is that the language used by the Blah Girls is likely to turn off a percentage of the potential audience, especially those who have parents that care what their children are checking out online. Its an interesting idea and a solid business model, but I don’t think it will be the next Foamy or other popular online cartoon. I could be wrong on this one, but I don’t think so.
Don’t forget to check back for more of my thoughts on the companies that presented at the TechCrunch50. I have a good number of companies still left to talk about and talk about on the podcast, so check back often!