Welcome back readers!
Today we will continue our look at personal branding and answer the question, ‘Do you have a personal brand?’
As a brief summary of yesterday’s post, a personal brand is a unique name that sets you apart from everybody else even though they may have the same given name as you.
Now that the summary is out of the way, lets talk about todays topic regarding personal branding. How common is your name? Do you have a ‘John Smith’ kind of popular name, or is your name a bit more unique like a Gary Vaynerchuk? If you have a popular name, chances are you wont have any hope of creating a personal brand out of your own name. If you have a more unique name like Gary Vaynerchuk, you have a better chance of being able to turn your given name into a personal brand.
The next important question is how do people that have likely never met you know you? What I mean by this, is do you have a nickname that either you gave yourself or that others have given you that is unique to you? If your answer to this is yes, you might have a personal brand. Is the name that you have something that people who have never met you in real life an identify with your or can Google you by and find you without having their results diluted with many other people? If so, you have a personal brand.
I will use myself as an example. As many of you know, my name is Jeremy Bray. Despite the many things I do online, if you Google my name, you likely wont find me very easily. The last time I did a vanity search, I didn’t show up for the first 3 or 4 pages. The reason for this is that there appears to be an Australian cricket player with a higher name value than myself because of his celebrity. When I did a Google search on my main internet name, pcnerd37, I got thousands of results which were unique to me. Since I have been using the name pcnerd37 for many years, the name has become unique to me and can be found all over the internet. Pcnerd37 is my personal brand, a name by which anybody could find me and could identify any of my creations with. This unique name not only inspires giggles at conferences, but it is also my most powerful marketing asset. Having something that can uniquely identify me is a very powerful tool when I want to market a project.
Do you have a name like myself that can be Googled and easily found? If so, you have a personal brand, a powerful marketing tool that if used effectively, can propel you to great popularity and many opportunities both on and off the internet.
Come back tomorrow when I will address the next question in my series on personal branding, ‘Why should you have a personal brand?’